Content and SEO growth
An AI-assisted content process and a video channel that grew Arc's traffic and audience.
The problem
Arc, a remote hiring platform, was moving into new markets and needed much more content to reach new readers. The marketing team was small, so more content couldn't mean more full-time writers.
What I did
- Built an AI-assisted content process, so interns and freelancers could write more, faster, at the same quality.
- Wrote targeted blog posts on hiring and outsourcing topics: 13 from scratch, plus updates to many more.
- Ran the YouTube channel: 18 high-quality videos, with freelancers on editing.
- Built a developer salary database from 4,290 survey responses, and turned it into reports.
- Built 2 developer content hubs: a resume guide and an interview guide.
The result
- Content lead time cut by 50%, and 3x the output
- Blog traffic value doubled in 6 months, with posts ranking on page 1 within a month
- YouTube subscribers 5x and views about 4x in 6 months
- Salary database ranked 5th on the whole site within 3 days, with 4 press stories
- Each content hub drew about 3,500 visitors a week from Google
Proof
Blog posts I wrote (19)
- Top 13 GrowthAssistant Alternatives to Find the Best Marketers
- Top 15 Virtual Assistant Companies for Online Businesses
- How to Outsource Link Building: 5-Step Guide for SEO Growth
- Top 22 Social Media Agencies for Tech Companies
- SEO Consulting Services: Why You Need One to Succeed
- 18 Top IT Staffing Agencies: Guide To Hiring Tech Talent
- Outsourcing Marketing: An 8-Step Guide to Smarter Growth Strategies
- Fractional Marketing: How It Helps Your Business Grow
- Wellfound (AngelList Talent) vs Hired vs Arc
- Upwork vs Fiverr vs Arc: The Best Freelance Platforms
- 14 Contra Alternatives: Top Platforms To Hire Freelancers
- 37 Upwork Alternatives: Better Freelance Sites for Top Talent
- Top 20 Remote Staffing Agencies to Hire the Best Global Talent
- The 25 Top Nearshore Software Development Companies
- Best Marketing Recruitment Agencies For Tech Companies
- The Ultimate Guide to Outsource SEO: Tips & Best Practices
- Offshore Software Development: Here's What You Need to Know
- Remote Staffing Agency Guide: How To Choose The Best Partner
- Staff Augmentation vs Outsourcing vs Managed Services