One AI workflow for every client
One shared workflow replaced a 3 to 5 week custom build for each client.
The problem
The team built a separate AI workflow for every client, even for the same type of content. Each new client meant 3 to 5 weeks to build, test, and tune one more workflow. A single fix had to be made again in every copy.
What I did
- Took over 4 client builds and looked for what they had in common.
- Moved each client's voice, rules, and competitors out of the workflow and into that client's brand kit.
- Kept the workflow general, so it reads whichever brand kit is picked for the run.
- Later made it faster and cheaper: moved a fact-checking step into its own service and cut one prompt section by 36%.
The result
- When the team decided on one workflow for all clients, mine already worked.
- It became the standard way the team delivers this type of content.
- New client setup went from a 3 to 5 week custom build to a brand kit setup. The 1 to 2 week build step is gone for every new client.
- One fix now reaches every client at once.
Before and after
